In the ever-evolving landscape of short-term rentals, individuality has emerged as a defining factor for success. With platforms like Airbnb, VRBO, and Booking.com offering a plethora of options for travelers, standing out from the crowd has become essential for hosts looking to attract guests and maximize their rental income. Let’s explore why embracing individuality is crucial in the realm of short-term rentals and how effective marketing can amplify the unique characteristics of your property.